Do you know David? Yes No

David H. Henard, Ph.D.

Professor of Marketing; Board of Advisors Professor of Business Management at NC State University

Contact me regarding: Research Collaboration


  • Texas A&M University

    •   PhD, Marketing, Management
  • Emory University

    •   MBA, Business Management
  • University of Tennessee

    •   BA, Biosciences, Liberal Arts


I examine managerial and corporate issues at the intersection of innovation and communication.

While the bulk of my early research centers on issues related to the role of knowledge and knowledge workers in a corporate R&D environment, my current research projects focus on the corporate communication process and the manner with which firms communicate with mass and individual markets.

My research interests include…

  • Communication
  • Customer relationship management
  • Customer satisfaction
  • Negative Publicity/Information
  • New product development
  • Organizational Reputation


  • NC State University

    • 2013 - Present Professor of Marketing
  • NC State University

    • 2012 - Present Poole Board of Advisors Professor of Business Management
  • NC State University

    • 1/2008 - 2010 Director of International Programs
  • NC State University

    • 1/2007 - 2010 Director Graduate Programs, Global Innovation Management


  • When Not to Accentuate the Positive: Exploring Valence Effects in Attribute Framing

    Traci H. Freling, Leslie H. Vincent

    2014 Organizational Behavior & Human Decision Processes

  • All You Need is Love? Communication Insights From Pop Music’s #1 Hits

    Christian Rossetti

    2014 Journal of Advertising Research

  • Resource Dedication and the Impact on New Product Performance: A Resource-based View

    M. Ann McFadyen

    2012 Journal of Product Innovation Management

  • Brand Personality Appeal: Conceptualization and Empirical Validation

    Freling, Traci H., Jody L. Crosno

    2011 Journal of the Academy of Marketing Science


I believe that the learning experience should be multi-faceted.
I believe that education should transcend the traditional classroom space.
I believe that the classroom environment must be one in which students are motivated to learn.
I believe in setting high standards and high expectations – mediocrity is unacceptable.
I believe that students must be taught to think critically, not merely regurgitate facts from short-term memory.
I believe in being an impactful teacher.

My teaching capabilities include…

Courses Taught