Public Relations Specialist III
- Employer
- The University of Florida
- Location
- Florida, United States
- Salary
- Not Specified
- Date posted
- Jun 20, 2017
View more
- Position Type
- Faculty Positions, Communications, Public Relations & Advertising
- Employment Level
- Administrative
- Employment Type
- Full Time
Public Relations Spec III
Job Description:MEDIA RESPONSE. Oversee UF Health’s 24/7 response to media
inquiries and proactive news pitching to local, regional, and
national media. Play a lead role in issues management and emergency
preparedness. Serve as key advisor to college, campus, or unit
leadership when crisis communications/public relations issues
arise. Instrumental in developing key messages. Serve as a Public
Information Office (PIO) spokesperson for the organization. Escort
members of the media when they visit the Academic Health Center
(AHC) and/or campus. Organize press conferences and related
materials. Conceptualize, develop, and produces written materials
for internal and external audiences. Develop and implement
communications activities designed to enhance the awareness of
clinical accomplishments in patient care, research, and education.
Work closely with UF Health creative services staff members to
coordinate photography, videography, and graphic design to complete
projects.
SOCIAL MEDIA. Responsible for developing strategies to successfully
pitch content and experts to journalists via social media as well
as increasing UF Health’s social media presence and web traffic.
Work closely with the social media team to monitor the UF Health
News social media pages and to scour various websites and
publications for fresh content. Responsible for updating the home
page web slider for the UF Health News social media accounts.
NEWS & PUBLIC RELATIONS. Participate in communications planning
for UF Health. Ensure a coordinated approach to news and public
relations, as well as marketing efforts, working closely with UF
Health Communications leadership, UF Communications, their
individual units with similar goals, and UF Advancement, to ensure
effectiveness, avoid duplication of effort, and ensure adherence to
uniform standards and policy. Coordinate awareness activities and
events for internal and external audiences. Track, communicate, and
evaluates progress of projects and metrics throughout process.
Provide regular reports.
OTHER. Meet regularly with UF Health Communications leadership and
attend strategic planning meetings. Attend weekly News and
Publications meetings. Perform other duties (as required).
$55,000 - $65,000
Minimum Requirements:Master's degree in an appropriate area and two years of relevant experience; or a bachelor's degree in an appropriate area and four years of relevant experience.
Preferred Qualifications:EXPERIENCE:
- Five years of appropriate experience
- Experience with media relations, crisis communications, issues management, public relations campaign, and press conference coordination
- Experience in working as a public information officer
- Experience in working with medical and scientific topics
SKILLS
- Excellent written and verbal communications skills
- Proficiency with Microsoft (MS) Word, Excel, and PowerPoint
- Superior spelling, punctuation, and grammatical skills
- Proficient in Associated Press (AP) style
ABILITIES
- Ability to plan, organize, and coordinate work assignments independently
- Demonstrated ability to work as part of a team and with diverse individuals toward organizational
Please submit resume or CV, list of references, and cover letter.
Application must be submitted by 11:55 p.m. (EDT) of the posting end date.
This position has been reposted. Previous applicants are still under consideration and need not reapply.
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