Director of Communications and Marketing
Elmira College in New York
|Date Posted||August 7, 2014|
The Director of Communications and Marketing supports the Office of Continuing Education and is responsible for the development and implementation of a comprehensive, integrated marketing strategy to recruit non-traditional and continuing education students. Reporting to the Executive Director of Communications and Marketing, the Director of Communications and Marketing provides key leadership in the development of brochures, flyers, and print and digital advertising. The Director of Communications and Marketing also supports key public relations efforts and manages video and social media campaigns for the Office of Continuing Education.
The ideal candidate will have a proven track record developing, managing and analyzing marketing campaigns with measurable results.
Duties and Responsibilities:
Collaborate with Continuing Education staff to develop integrated marketing strategies and materials for all credit and noncredit programs;
Assist the Dean in achieving established goals and objectives related to marketing and operational strategies;
Direct the development of brochures, flyers, ads, videos and other marketing materials to include copywriting, designing or contracting for such services;
Integrate print and digital design materials that align with the Colleges brand identity;
Develop and update content for the website and repurpose for inclusion in e-newsletters and social media platforms such as LinkedIn, Facebook, Twitter, YouTube, etc.,
Implement search engine optimization (SEO) strategies for the website and develop search engine marketing (SEM) campaigns that support recruitment;
Develop e-mail and direct mail campaigns and distribution plans;
Feature student success stories as part of the Colleges marketing strategy;
Develop and update local, regional and national databases to segregate data and develop target markets;
Conduct research on new initiatives and programs;
Manage maintenance and publication the Office of Continuing Education and Graduate Studies Bulletin;
Develop Continuing Education semester course schedule in collaboration with departmental staff and Office of the Registrar;
Staff promotional booths and exhibits at trade shows, colleges, association meetings, and other forums;
Act as the Continuing Education Module Manager for Jenzabar EX, the Colleges information management enterprise system;
Develop metrics to evaluate marketing efforts and create reports that ensure techniques are cost-effective and successful.
Education and Experience:
Bachelors degree in communications, marketing, or related field and 4-6 years of advanced experience in digital marketing and advertising;
Advanced skills in market analysis and strategic planning including knowledge of environmental scanning, direct mail, advertising, and public relations;
Knowledge of emerging technologies in marketing applications, specifically the use of social and electronic media as marketing tools;
Demonstrated experience in the creative design and production of digital marketing and advertising materials, including video;
Experience in publication design and production including pre-press, print technology and related mailing support;
Proficiency in Adobe Creative Suite, Microsoft Office, and experience using database software and content management systems;
Experience in developing and implementing strategic plans with measurable goals;
Excellent critical thinking, problem solving, organizational, and communication skills;
Proven ability to multitask, plan and meet deadlines under time constraints;
Ability to work independently and as part of a marketing team.
Experience managing communications, marketing and advertising functions in higher education is highly desirable. A deep understanding of higher education markets and the enrollment and admissions process for both credit and noncredit programs is a plus.
Please note: A high level of creativity is expected for this position.
About Elmira College
Elmira College is a private, coeducational, liberal arts college founded in 1855, located in Elmira, New York. The College has an undergraduate enrollment of approximately 1,200 full-time students, of which twelve percent are valedictorians or salutatorians of their high schools or preparatory schools. Currently, there are 184 part-time undergraduate students and 136 graduate students at the College. Students come from 35 states and more than 20 countries.
Elmira Colleges mission is to offer its students both liberal and professional education of sufficient breadth and depth to enable them to pursue successful, rewarding careers. The College blends academic rigor, distinctive programs, and theory and practice beyond the classroom to prepare students to be tomorrows leaders. Academic programs are steeped in the arts, humanities, social and natural sciences, with special attention given to the refinement of communication skills and the exploration of world cultures. Students participate in both field studies and internships, customized projects related to their specific career goals, and are required to complete a community service program. The academic experience at Elmira College is innovative and transformational in nature.
Elmira College may require a criminal background check and drug screening prior to employment. To apply: Elmira College Office of Human Resources, One Park Place, Elmira, New York 14901 or e-mail firstname.lastname@example.org.
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