Director, Direct Marketing

College of William & Mary in Virginia

Deadline Open until filled
Date Posted December 19, 2013
Type Administrative
Salary Commensurate with experience
Employment Type Full-time

The College of William & Mary seeks dynamic, highly motivated, experienced applicants for the position of Director, Direct Marketing in the University Development Office.


Steeped in the nations colonial heritage yet powerfully embracing the challenges and opportunities of the 21st century, the College of William & Mary educates remarkable citizen-leaders for a lifetime of learning, leadership and service. Few institutions accomplish what William & Mary does with such distinction and spirit. The second oldest educational institution in the United States, William & Mary combines a powerful commitment to undergraduate education with a well-established research model and graduate and professional programs of serious distinction. This unique learning environment is set on a historic and residential campus in Williamsburg, Virginia.


The Director of Direct Marketing reports to the Assistant Vice President for Lifetime Philanthropic Engagement and Annual Giving and oversees Direct Marketing, Phonathon and Constituent Area Programs for the department.


The Director is responsible for drafting and maintaining the annual production plan on behalf of the department to address all mass communication and solicitation needs.


The Director will also be responsible for the development of new and fostering of current partnerships spanning the College for the purpose of enhancing annual giving best practices and standards.


Required Qualifications:



 A bachelors degree or the equivalent combination of education and experience.



 Knowledge of donor/constituent database systems. Strong ability to analyze data, extract meaningful conclusions, and report findings.


Proven ability and desire to reach aggressive goals. Strategic vision and demonstrated ability to create, develop and manage a complex and sophisticated production plan, to include multiple outlets and avenues.


A dedicated commitment to teamwork and willingness to work collaboratively with colleagues from across the institution.


High level of independence and ability to work effectively and successfully without close supervision.


Excellent interpersonal, written and oral communication skills. Strong organizational skills, with the proven ability to manage projects of multiple complexity concurrently.



 Experience working in Development or similar field with transferable skills. Significant and substantive, progressively responsible experience in academic fundraising or a related field regarding direct marketing and communication.


Significant experience in production management and marketing experience.


Preferred Qualifications



 Additional training or certifications, including an MBA is highly desired.



 Previous management experience is highly desired.


Experience in annual giving, direct marketing, with production management experience within a higher education setting is a plus.


All applicants MUST apply online in order to be considered. Submit your application, resume and cover letter at


The College of William & Mary values diversity and invites applications from underrepresented groups who will enrich the research, teaching and service missions of the university. The College is an Equal Opportunity/Affirmative Action employer. W&M conducts background investigations for applicants being considered for employment

How To Apply

You can apply for this position online at