Skip to main content

Specialist, Digital Marketing Operations

Employer
Austin Community College
Location
Texas, United States
Salary
Salary Not specified
Date posted
Feb 8, 2024

View more

Position Type
Faculty Positions, Business & Management, Marketing & Sales
Employment Level
Administrative
Employment Type
Full Time


Specialist, Digital Marketing Operations

Austin Community College


Job Posting Closing Times: Job postings are removed from advertising at 12:00 A.M. on the closing date e.g., at midnight on the day before the closing date.

If you are a current Austin Community College employee, please click this link to apply through your Workday account.

Austin Community College is a public two-year institution that serves a multicultural population of approximately 41,000 credit students each Fall and Spring semester. We embrace our identity as a community college, as reflected in our mission statement. We promote student success and community development by providing affordable access, through traditional and distance learning modes, to higher education and workforce training, including appropriate applied baccalaureate degrees, in our service area.

As a community college committed to our mission, we seek to recruit and retain a workforce that:
  • Values intellectual curiosity and innovative teaching
  • Is attracted by the college's mission to promote equitable access to educational opportunities
  • Cares about student success and collaborates on strategies to facilitate success for populations including; first generation college students, low-income students, and students from underserved communities.
  • Focused on student academic achievement and postgraduate outcomes
  • Welcomes difference and models respectful interaction with others
  • Engages with the community both within and outside of ACC


Job Posting Title:
Specialist, Digital Marketing Operations

Job Description Summary:
This role will be responsible for assisting with campaign execution and digital operations, including asset management and tracking, creation and delivery of regular reports on campaign performance, and compiling, analyzing web and advertising data. Job area responsibilities include campaign execution, monitoring & optimization, as well as analytics and reporting.

Job Description:

Description of Duties and Tasks
  • Responsible for the technical implementation of advertising campaigns, ensuring successful implementation from initiation to completion.
  • Responsible for preparing accurate flight sheets and run dates, tracking parameters, and maintaining delivery and targeting instructions through campaign life cycles.
  • Follows operational standards and provides ongoing visibility for production and launch status.
  • Ensures deployed creative assets comply with ad specifications.
  • Verifies campaign launches and delivers on schedule and according to determined expectations.
  • Ensures digital KPIs and tracking are set up correctly with vendors and internal clients; ensures website traffic and actions can be analyzed by key dimensions such as channels, traffic sources, campaigns, and messages.
  • Maintains high-level marketing dashboards to calculate and track key metrics for executive leadership.
  • Develops campaign dashboards and datasets, provides weekly reports on advertising metrics.
  • Collects data and metrics from owned channels and departmental efforts.
  • Coordinates KPIs and dashboards for campaign landing page testing.
  • Monitors and interprets data to measure campaign performance; track and communicate changes, optimizations, and results to marketing management and leadership.
  • Provide ad hoc reporting as needed.
  • Retrieves and processes data from multiple sources, including internal data offices, to maintain centralized databases and target lists, and ensure quality and reliability of consolidated data.
  • Follow standards for data management and security, including manipulating, cleaning, pre-processing, and formatting datasets for targeting.
  • Produces accurate and reliable reporting to track transactional data, market trends, user behavior, and user engagement.
  • Assists with paid search campaign development and optimization.
  • Assists with A/B testing of paid channels, keywords, and messages.
  • Coordinates special projects including researching and analyzing information and data; interpreting and applying procedures, and/or recommending solutions based on information gathered.


Knowledge

Must possess required knowledge and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.
  • Demonstrated understanding of multi-channel marketing and communications planning, asset tracking, and reporting.
  • Understanding of digital marketing terminology, analytics, metrics, and calculations.
  • Expert knowledge of digital marketing asset specifications, digital file formats, and platform-specific requirements.
  • Knowledge of advertising technology (ad networks, digital media, digital and video ad serving).
  • Understanding of digital advertising campaign management including strategies, tactics, execution (ad serving and pixels), and reporting.


Skills

Must possess required skills and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.
  • Proven organizational and planning skills with proactive attention to deadlines.
  • Recent hands-on experience with digital marketing platforms and technologies.
  • Ability to problem solve/troubleshoot operational issues.
  • Attention to detail to ensure the accuracy of digital campaigns and consistency in reporting.
  • Maintain confidentiality of work-related information and materials.
  • Ability to manage multiple projects at one time and work in a fast-paced environment, with a high level of independence.
  • Critical thinking and analytical skills.
  • Excellent oral and written communication skills, including explaining complex information and findings to leadership.
  • Effectively using interpersonal and communications skills including tact and diplomacy.
  • Maintain an established work schedule, with occasional evenings or weekends during peak periods.


Technology Skills
  • Hands-on experience with digital asset production, setup, and ad publisher requirements for display and video campaigns.
  • Proficiency with data processing, analysis and visualization tools (Excel, Google Sheets, GA4, Data Studio/Looker, Tableau, Salesforce, etc.)
  • Experience with custom parameters, Google Analytics, platform/agency dashboards, and other reporting tools.


Required Work Experience
  • Two years of direct experience with digital marketing campaigns, metrics, and reporting.


Preferred Work Experience
  • Five or more years working within the field of Digital Marketing, including one year of direct experience in digital advertising operations, ad platform management, web analytics or a similar hands-on technical role.
  • Hands-on experience with Google Analytics 4 parameters and reporting.


Required Education
  • Bachelor's degree

Preferred Education
  • Bachelor's degree in marketing, advertising, business, analytics or comparable education/experience
  • Certification in one or more digital marketing platforms (GA4, Adwords, Salesforce, etc.)


Special Requirements

Licenses/Certifications; Other
  • Valid Texas Driver's License and reliable transportation for local Austin area travel.


Physical Requirements
  • Work is performed in a standard office or similar environment.
  • Subject to sitting for long periods of time.
  • Subject to occasional standing, walking, sitting, bending, reaching, pushing, and pulling


Salary Range

$61,159 - $76,450

Number of Openings:
1

Job Posting Close Date:
February 20, 2024

Clery Act

As required by the US Department of Education, employees are required to report violations under Title IX and, under the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act), select individuals are required to report crimes. If this position is identified as a Campus Security Authority (Clery Act), you will be notified, trained, and provided resources for reporting.

Disclaimer

The above description is an overview of the job. It is not intended to be an all-inclusive list of duties and responsibilities of the job, nor is it an all-inclusive list of the skills and abilities required to do the job. Duties and responsibilities may change with business needs. ACC reserves the right to add, change, amend, or delete portions of this job description at any time, with or without notice. Employees may be required to perform other duties as requested, directed, or assigned. In addition, reasonable accommodations may be made by ACC at its discretion to enable individuals with disabilities to perform essential functions of the job.


To apply, please visit: https://austincc.wd1.myworkdayjobs.com/en-US/External/job/Highland-Campus/Specialist--Digital-Marketing-Operations_R-5633



jeid-76e5586c48e0104e97fcb0b1b725e2ac

Get job alerts

Create a job alert and receive personalized job recommendations straight to your inbox.

Create alert