Multimedia Content Specialist

Multimedia Content Specialist

Primary Purpose:
Reporting to the Director of Content Strategy, the Multimedia Content Specialist is an integral member of the Enrollment Marketing team that will develop recruitment content pieces to attract future University of the Pacific undergraduate and graduate students. The individual will produce videos and other multimedia content, write articles, emails, newsletters and other web site, social media, marketing and promotional material designed to recruit new students. The individual is someone who can translate Pacific's personality and student experiences through their words to have genuine conversations with prospective students.

Essential Functions:

• Serve as a lead storyteller and idea generator for branded enrollment marketing and recruitment materials, advertising campaigns, videos, video scripts, email communications and media sources.
• Create visual images, video, interactive content and copy that evoke emotion and motivate undergraduate and graduate students to want to learn more about the university.
• Develop storyboards to clearly articulate the vision of recruitment materials in multiple formats (digital, video, print).
• Shoot and edit videos for YouTube, website, blog and social media channels to support recruitment and retention efforts.
• Key component of University of the Pacific’s ability to connect with audiences, elevate the department’s work product and bring Pacific’s story to life.
• Balance the craft of writing for higher education with the intersection of strategy and creativity.
• Brainstorm multimedia concepts, write/edit copy and develop content that lives across both digital (including video) and traditional channels.
• Engage audiences through compelling and inclusive copy, video and other multimedia content that moves readers to consider University of the Pacific and take action.
• Contributes to the overall success of the Division of Strategic Enrollment and the University by performing all other duties and responsibilities as assigned.

University of the Pacific recognizes that diversity, equity, and inclusion is foundational to the success of our valued students and employees. We prioritize policy and decision-making that demonstrates awareness of, and responsiveness to, the ways socio-cultural forces related to race, gender, ability, sexuality, socio-economic status, etc. impede or propel students, faculty, and staff.

Minimum Qualifications:

• Bachelor’s Degree in English, journalism, communication or related field.
• One (1) year of experience using Adobe Creative Suite (Premiere, Illustrator, Photoshop).
• One (1) year of experience of content production, with focus on writing and storytelling using video.

Preferred Qualifications:

• Ability to write in an illustrative way that treats people as people. Someone who can help readers imagine the experience themselves.
• Expert knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition and grammar.
• Knowledge of media production, communication and dissemination techniques and methods, including alternative ways to inform and entertain via written, oral and visual media.
• Solid understanding of digital printing processes.
• Knowledge of principles and methods for showing and promoting academic programs to diverse audiences.
• Solid design skills in web/digital, multi-page collateral, multi-media, video and print.
• Ability to listen, visualize, and apply ideas and trends into creative solutions.
• Ability to maintain effective interpersonal relationships.
• Ability to understand and follow instructions.
• Experience and sensitivity in working with people of diverse backgrounds and cultures.
• Demonstrated experience in advancing social justice, equity, and inclusion in a university setting.
• Ability to engage and integrate culturally responsive practices and knowledge in their work.

Physical Requirements:
The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment/Work Week/Travel:
Work performed during standard business hours.

Hiring Range: $20.35 - $26.96 per hour. We consider factors such as, but not limited to, scope and responsibilities of the position, candidate’s qualifications, internal equity, as well as market and organizational considerations when extending an offer.

Background Check Statement:
All applicants who receive a conditional offer of employment are required to execute a release and authorization for a background screening.


To apply, visit https://pacific.peopleadmin.com/postings/27154

University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression, or mental or physical disability.




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