Brand Marketing Manager

University of Idaho

Brand Marketing Manager

Location: Moscow

Division/College: University Communications & Marketing

Employee Category: Exempt

Pay Range: $58,500 per year or higher depending on experience

FTE: 1

Full/Part Time: Full Time

Position Summary:
This position is responsible for understanding our target audiences and developing marketing campaigns that position our brand according to those motivators. These marketing campaigns will not only drive audience engagement but will further define our brand's reputation and image related to the market.
Duties may include:

• Manage, write and edit marketing material production across various mediums
• Work with leadership to develop marketing strategy
• Work independently to develop subsequent marketing plans and initiatives
• Coordinate with consultants and agency partners to produce content
• Conduct consumer and market research
• Identify how our brand is currently positioned in the market
• Design research-based brand campaigns
• Develop and execute marketing campaigns aimed at communicating our brand message
• Lead marketing team members through campaigns
• Establish Key Performance Indicators (KPI), measure and report on success of marketing campaigns based on established KPIs
• Anticipate consumer trends and keep brand up to date
• Lead and manage brand influencer program
• Other duties as assigned

Minimum Qualifications:

• Bachelor’s Degree in Marketing, Communications, Graphic Design or Public Relations; four additional years of experience (for a total of seven years) may substitute for a Bachelor’s Degree

• Three years working in the marketing/brand development/social media space to include the following:
  • Writing marketing plans
  • Analyzing marketing data to inform marketing direction
  • Directing creative development
  • Supervising and directing the work of individuals or leading project teams
  • Managing media buys
  • Web authoring experience
  • Social Media management
  • Content Marketing story identification, development and versioning specific to published platforms
  • Graphic Design experience
  • Photo and video shoot art direction
  • Agency coordination
  • Project management
  
  
  

Preferred Qualifications:

• Experience with:
  • using a content management system for publishing web content
  • working in higher education
  • producing and editing informational and marketing collateral
  • project management applications
  
  
  
• Knowledge of:
  • digital and social media marketing strategies
  • management and supervisory techniques
  • Digital marketing best practices
• Deep understanding of GA4

Physical Requirements & Working Conditions:



Required Licensures, Certifications or other


Posting Number: SP004285P

Posting Date: 02/06/2024

Closing Date:

Open Until Filled: Yes

Special Instructions:
To be considered your “Letter of Qualification” must address each of the required qualifications. Additionally, please provide information in support of your application regarding the preferred qualifications as relevant.

For 1st consideration, please apply by February 25, 2024.

Background Check: Applicants who are selected as final possible candidates must be able to pass a criminal background check.

To apply, please visit: jobs.uidaho.edu

EEO Statement
University of Idaho is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer.



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