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Senior Assistant Director, Communication Operations

Employer
Northeastern University
Location
Massachusetts, United States
Salary
Salary Not specified
Date posted
Feb 6, 2024

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Senior Assistant Director, Communication Operations

About the Opportunity

The Admissions Communications Team is a hybrid marketing and communications team that blends traditional and digital marketing efforts with a strategic focus on communications and an emphasis on operations. Admissions Communications, a centralized undergraduate enrollment team, supports prospective Northeastern students and families as they inquire, apply, enroll, and matriculate to undergraduate campuses and pathway programs worldwide. The Senior Assistant Director of Admissions Communications is tasked with supporting an innovative, complex, and comprehensive marketing and communications operations strategy, and with the strategic oversight of high-priority audiences and campaigns.

The Sr. Assistant Director is expected to oversee and analyze complex user journeys, strategize alongside partners to identify and implement the ideal-state campaign experience, own and execute complex multi-channel campaigns, and serve as a strategic consultant for university stakeholders in their UG-focused campaign efforts. Additionally, the Sr. Assistant Director will partner with the Sr. Associate Director to ensure successful operationalization of all UG-enrollment-focused marketing and communications initiatives through documentation, data-driven decision making, quality control, data troubleshooting and management, and maintenance of related systems. The Senior Assistant Director will work closely with colleagues on Admissions Operations, Slate Operations, and Customer Experience (CX/Creative) teams, along with other critical enrollment units and stakeholders across the network.

RESPONSIBILITIES INCLUDE:
  • Strategic oversight and management of a portfolio of integrated marketing and communications campaigns that support the university's enrollment initiatives by serving our key audiences: prospective students, families, and professional colleagues on the secondary school side.
  • Strategic execution and management of campaign collateral and processes, most grounded in Slate. Some print work may be included in a larger, multi-channel campaign strategy.
  • Supporting the Slate-based marketing and communications ops needs of their portfolio's campaign managers by providing guidance that aligns with our university, team, and technical strategies.
  • Using automation and a data-driven approach, with support from CX, Slate, and other partners, reimagine the campaign experience by iterating on our framework to deliver tailored campaigns and program experiences for audiences across dozens of segments.
  • Assisting the Sr. Associate Director, AdComm teammates, and enrollment partners in operationalizing Slate components, ensuring functionality is turned off or on each cycle, retiring old versions, creating new collateral, troubleshooting, etc. Partnering with key stakeholders to maintain, update, or iterate on operational strategies that ensure a reliable, agile, and ever-improving user experience.
  • Exploring avenues for improvement and advancement of our work through improvements to accessibility, deliverability, and aligning with industry (and non-industry) standard practices in privacy, marketing and communications, and integrated digital experiences.
  • Monitoring nurture and conversion campaigns to ensure systems and data flow operate correctly (technically and strategically), report on campaign performance and impact of tactics, and making strategic shifts and recommendations when necessary.
  • Working daily, hand in hand with the Operations and Slate teams, to maintain and update the infrastructure required to power our work—forms, templates, reports, portals, content, audit tools, and more.
  • Support the Associate Director in training the team on Slate operations and strategy; support creating and maintaining a team training guide and associated platform documentation.
  • Opportunities for special projects and leadership as determined by the unit's needs and our strategy. For example, we are planning a large-scale, email-based market research study in which this role will participate alongside other AdComm team members.


MINIMUM QUALIFICATIONS:
  • A bachelor's degree in a technical or analytical field and exposure to email marketing and communications strategies are preferred.
  • For those with a technical background, 3 to 5 years of experience—particularly in email marketing or marketing technology—is required. Alternatively, for those with non-technical backgrounds in University Admissions or Marketing and communications, 4 to 6 years of experience is required for those looking to switch into this technical marketing role.
  • Strong analytical, organizational, and time management skills.
  • Demonstrated ability to handle projects from start to finish and be committed to developing leadership skills to support the unit's interests and goals as assigned.
  • Demonstrated ability to manage stakeholder expectations.
  • Experience working within marketing and communications technology, such as a marketing automation tool (MAP) or Email Service Provider (ESP) and customer relationship management system (CRM), is strongly preferred. Experience working directly with Slate is ideal.
  • Experience with HTML, conditional logic, and liquid markup is a plus. Experience with data software such as Tableau is a plus. If a candidate comes from an admissions or non-technical marketing role, experience with communication campaigns, student data, and enrollment analytics would be a plus.
Key Responsibilities and Accountabilities: (% Time)

Campaign and Portfolio Management: 30%
  • Portfolio and product management, maintaining associated AdComm collateral in Slate and through creative projects.
  • Strategizing with partners to define and execute campaign strategies that meet the needs of our audiences; maintaining positive working relationships with stakeholders throughout the process.
  • Each team member is responsible for acting as their own project manager and ensuring they take a strategic and proactive approach to kicking off projects, ensuring deadlines and deliverables are met, and navigating a sometimes challenging process of setting expectations with partners.


Marketing and Communications Operations: 30%
  • Strategizing, building and managing campaign collateral Slate with the support of Slate/AdComm/partners. System maintenance (retiring old, turning over to new, etc.), ensuring functionality is enabled and deactivated.
  • Brainstorm, strategize, iterate, and evolve Slate work to create an industry-leading digital experience that aligns with privacy and accessibility standards.
  • Work directly with the Campaign Manager or strategic partners to define campaign and operational strategy; support the execution of operational strategy in cases where the strategic partner is not in Slate.
  • Works daily with AdComm, Admissions Ops, and Slate teams to maintain query libraries and templates, refine data tools and reporting, and implement scalable naming and organizational systems. Support annual cycle prep processes with the Sr. Associate Director and stakeholders.
  • Supporting and leading one-off, real-time needs to add conditional logic, revising HTML templates, troubleshooting, and creative solutions to challenges presented by volume and strategy.


Documentation and Training: 20%
  • In partnership with Sr. Associate Director and Email Coordinator:
    • Create and maintain campaign-level documentation in Asana
    • Guidelines for the AdComm team on best practices for maintaining their work in Slate.
    • Generate and lead training initiatives for the AdComm team and partners on associated systems and processes.
    • Maintenance and review of system assets map, which includes frequently used Slate collateral, tactics, best practices, and other ops strategy components.


Reporting, Accessibility, and Audience Management: 20%
  • Report on performance and impact of portfolio work at a campaign level to manager, leadership, and stakeholders regularly.
  • Support creation and maintenance of a suite of Slate reports, audit queries, and other tools used by AdComm and partners.
  • Partner with Sr. Assoc. Director to observe and report on the email experience of more than a million users. Refine standards and best practices for privacy, user experience, and audience management.


Managing Up, Across, and Down: 10%
  • Core functions require individuals to manage and lead priority projects aligned with team and unit goals. These “stretch assignments” present opportunities for growth and development in this role, especially for those open to guidance on how to be impactful at Northeastern.
  • This role will work closely with the AdComm Email Coordinator Co-op during the co-op position's six-month experience. Alongside the leadership of the Sr. Associate Director, the Sr. Assistant Director will support hiring, onboarding, project oversight, and off-boarding.


Position Type

Marketing and Communications

Additional Information

Northeastern University considers factors such as candidate work experience, education and skills when extending an offer.

Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement- as well as commuting & transportation. Visit https://hr.northeastern.edu/benefits/ for more information.

Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.

All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.

To learn more about Northeastern University's commitment and support of diversity and inclusion, please see www.northeastern.edu/diversity.


To apply, visit https://northeastern.wd1.myworkdayjobs.com/en-US/careers/job/Boston-MA-Main-Campus/Senior-Assistant-Director--Communication-Operations_R119870



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