Director, Direct Marketing and Marketing Services

Director, Direct Marketing and Marketing Services

Brown University Division of Advancement

The incumbent will oversee the coordination and execution of the direct response marketing strategy for the Advancement Division, with a particular focus on the Brown Annual Fund. S/he will manage the strategies for segmentation, ask amounts, direct marketing, stewardship, and communications with an eye toward growing dollars and strengthening participation. S/he will devise specific plans for communications and mass solicitations that target 100,000 prospects and yield approximately $10 million/year in cash for Brown and approximately 90% of the donors included in Brown’s overall alumni participation rate.

S/he will ensure that messaging is appropriately targeted based on population/segmentation and is consistent across all communications and channels. S/he will oversee the mass solicitation strategies and execution for other initiatives, including, but not limited to, the Brown Sports Foundation, School of Public Health Annual Fund, Alumni of Color Initiative, the Brown Medical Annual Fund, and the Office of Planned Giving; ensure that they are coordinated with each other and with the Brown Annual Fund.  

S/he will manage the Marketing Services team that executes these solicitations and communications, as well as stewardship, through direct mail, email, phone, web, and digital marketing channels.  

This position reports to the Associate Vice President for Advancement Communications.

Requirements:

• Bachelor’s degree and 7 years of relevant experience (annual giving, fundraising, direct marketing, etc.) and/or equivalent combination of education and experience
  •  Staff management experience required; previous experience managing a direct marketing program preferred.
  •  Strong analytical skills and demonstrated ability to interpret data and use it to drive marketing and/or business decisions. 
  •  Demonstrated excellent written and oral communications skills; experience with developing/delivering persuasive communications preferred.
  •  Demonstrated knowledge of computer software necessary to perform the job, including but not limited to, word processing, spreadsheet programs, databases, e-mail programs, and web applications.
  •  Excellent manager of time, projects, and people. Detail-oriented and analytical, but also able to see the “big picture.”  Must possess a positive attitude and leadership ability.
  •  Self-motivation, creativity, and the ability to solve problems; ability to work cooperatively with others.
  •  Commitment to and understanding of unrestricted fundraising strongly preferred.

To View More Details and To Apply, please use this link to the position on Brown’s Career Site:

https://brown.wd5.myworkdayjobs.com/en-US/staff-careers-brown/job/South-Street-Landing/Director--Direct-Marketing-and-Marketing-Services_REQ141840-1

Applicants are required to use the Brown Career Site to apply for the position and to submit their resume, cover letter and any related documents.  Please check the status of your application through the account you create when you apply.

All offers of employment are contingent upon consent to criminal background screening check and education verification with results satisfactory to Brown.

Brown University is committed to fostering a diverse and inclusive academic global community; as an EEO/AA employer, Brown considers applicants for employment without regard to, and does not discriminate on the basis of, gender, race, protected veteran status, disability, or any other legally protected status.

About Brown  (Please visit our website and get to know us better at:  www.brown.edu)

Brown is an Ivy League University located in Providence, Rhode Island, comprised of undergraduate and graduate programs, plus the Alpert Medical School, School of Public Health, School of Engineering,and the School of Professional Studies.  With its talented and motivated student body and accomplished faculty, Brown is a leading research university that maintains a particular commitment to exceptional graduate and undergraduate instruction.  Brown is frequently recognized for its global reach, many cultural events, numerous campus groups and activities, active community service programs, highly competitive athletics, and beautiful facilities located in a richly historic urban setting.

Brown offers competitive benefits such as a generous retirement plan and education programs; details are available at:  http://www.brown.edu/about/administration/human-resources/