Executive Director, External Relations, USAHS
- Employer
- University of St. Augustine
- Location
- California, United States
- Salary
- Not specified
- Date posted
- Jan 10, 2018
View more
- Position Type
- Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
- Employment Level
- Executive
- Employment Type
- Full Time
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Laureate Education's University of St. Augustine for Health
Sciences (USAHS) seeks an Executive Director of Communications and
Public Relations. The Executive Director will be a member of
Laureate's External Relations and Public Policy (ER&PP) group,
and will have a matrixed, collaborative leadership role at USAHS.
Role of The Executive Director of External Relations for the
University of St. Augustine âThe Executive Director is
responsible for: * Building integrated communications, public and
media relations strategies based on USAHS's business model, goals,
objectives, and target markets; * Collaborating with marketing to
develop communications and public relations initiatives that align
with marketing goals/strategy of the institution; * Establishing
and maintaining a strong, collaborative, and coordinated
relationship with cross-functional business partners and team
members throughout USAHS, and using those relationships to create
and lead communications strategies that establish and raise brand
awareness of USAHS; * Establish ongoing external relationships for
reputation-building purposes, and with media and reporters in
communications outlets that are relevant to USAHSs businesses; *
Leading communications that build and protect the reputation of
USAHS and that reinforce that our students are always at the center
of everything we do; * Creating and executing strategies that
reflect and promote USAHS's thought leadership in higher education;
* Ensuring the strategy, content, and delivery of USAHS
communications considers multiple potential audiences; * Leading
and managing communication team members who are accountable for the
day-to-day communications activities at USAHS institutional level.
The Executive Director of External Relations for USAHS will
collaborate with marketing and other colleagues at USAHS campuses
to build organizational brand and reputation, with particular
emphasis on the following. Public and Media Relations * Establish
and implement proactive and reactive media outreach in support of
USAHS institutional priorities and ensure that PR/media relations
priorities and messaging are aligned with/support marketing and
business objectives and plans. This includes leading development of
communications strategies; initiatives and integrated content that
support program launches; thought leadership opportunities,
innovation, diversification of programs or activities to gain
awareness of our institutions; reputation, faculty and alumni; and
public and media relations activities/events in key markets aligned
with USAHS. * Lead thought leadership initiatives to enhance
industry and local reputation of USAHS, faculty and alumni. * Lead
community engagement efforts to build relationships where USAHS
campuses are located and to protect reputation with local
community/leaders. * Manage activities of USAHS external public
relations agencies and/or consultants; * Collaborate with USAHS
leadership and marketing business partners to develop compelling
and effective communications strategies and messaging for external
and internal audiences in support of USAHS's institutions
priorities and interests; ensure that these messages are
consistently presented across relevant internal and external
communication platforms, including faculty/staff, students,
regulators, and the public. Crisis/Issue Management: * Collaborate
with USAHS and ER&PP leadership teams on external
communications to mitigate the impact of a crisis; * Develop,
manage and lead creation of targeted messaging and talking points
with speed and efficiency. * Manage crisis communications process
and protocol, suggesting improvements and revisions as necessary.
Internal Communications: * Manage internal communications in
collaboration with USAHS business partners, including newsletters,
organizational announcements, emergency communications, etc. *
Develop messaging, policy positioning, thought leadership pieces
and speeches for the CEO and President of USAHS, as well as for
prominent faculty members. Communications Compliance and Quality: *
Build and protect USAHS's reputation for keeping students at the
center of everything we do; * Ensure USAHS communications align
with Laureate's mission, regulatory and legal parameters and are
sensitive to higher education as a regulated industry; * Provide
communications leadership and counsel upon request from throughout
the USAHS organization. Informed Business Decision Making * Work
with USAHS marketing and business partners to ensure clear
understanding of program elements such as admissions requirements,
course curriculum, program outcomes, and professional
accreditations. * Measure, report and analyze all USAHS
communications activity, and use data/results to quantify expected
ROI and track performance. TRAVEL REQUIREMENTS Ability to travel
domestically a requirement of the position. POSITIONS SUPERVISED:
Manager- and Director-level professionals in external
communications, including public and media relations, as well as
any external PR agencies. Education: * Bachelor's degree required,
graduate-level education desirable Experience: * Minimum 8 years
communications (public relations, media relations, generalist in
external communications) experience required * Outstanding writing
skills are a prerequisite for this position, as is the ability to
tailor communication style to reflect the voices of the
organization for different communications and audiences. *
Experience managing communications in a crisis required * Ability
to write, and apply strategic and issues management skills with
speed and efficiency * Must have experience developing and managing
a budget that aligns with key priorities, and understanding of the
financial implications of public relations and media relations
programs * Outstanding writing skills are a prerequisite for this
position, as is the ability to tailor communication style to
reflect the voices of the organization for different communications
* Multi-lingual skills and/or experience managing communications in
an international organization a plus * Ability to maintain in-depth
understanding of the USAHS and Laureate's plans and strategies in
the higher education market place. * Ability to multi-task, triage,
prioritize and manage a number of project requests and initiatives
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