Senior Director of University Brand and Marketing
- Employer
- Rutgers, The State University of New Jersey
- Location
- New Jersey, United States
- Salary
- $108,566.00 - $166,264.00
- Date posted
- Jul 31, 2017
View more
- Position Type
- Faculty Positions, Business & Management, Business Administration, Communications, Other Communications
- Employment Level
- Administrative
- Employment Type
- Full Time
Rutgers, The State University of New Jersey, is seeking a Senior Director of University Brand and Marketing for The Office of Strategic Communications. Reporting to the Vice President of University Communications and Marketing, the Senior Director for University Brand and Marketing is responsible for maintaining and elevating the overall Rutgers brand through training, policy oversight and a range of marketing and communications initiatives. Among the key duties of this position are the following:
• Develops and implements marketing and communications
campaigns.
• Manages the production and implementation of marketing and
branding assets such as television spots and exhibit kits.
• Manages existing and develops additional university-wide policies
related to branding and marketing as needed.
• Manages the implementation of programming to educate university
employees about policy updates and best practices.
• Conducts brand research to determine the reach and recognition of
the Rutgers brand.
• Tracks, analyzes and reports on key brand and marketing
metrics.
• Supervises the department’s brand and marketing
staff.
• Manages the Trademark Licensing program, including developing and
implementing plans to increase exposure for the Rutgers brand
through licensing efforts while ensuring that licensed vendors
comply with university codes and policies.
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