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Coordinator of Strategy and Marketing, College of Health Sciences

Employer
Old Dominion University
Location
Virginia, United States
Salary
Commensurate with experience
Date posted
Jun 15, 2017

The College of Health Sciences at Old Dominion University is accepting applications for the Coordinator of Strategy and Marketing (full-time, 12 month) position. The primary duties of this position include assisting the deans and chairs in strategic planning, assessing organizational effectiveness, and tracking progress and reporting on the accomplishments of the college’s key strategic goals, objectives and action items. This position is also responsible for researching, developing, implementing, and assessing a focused communications and marketing campaign for the entire college and its five schools and centers, through cultivation of relationships with faculty, students, alumni, parents, employers and friends. It serves as the liaison with University Marketing and Alumni Relations peers, affiliated partners, and other internal/external stakeholders.

Required Education: Master’s degree in journalism, advertising, communications, public relations/affairs, marketing and/or other related field OR a bachelor’s degree in journalism, advertising, communications, public relations/affairs, marketing and/or other related field and related work experience which equate to a master’s degree in the aforementioned fields.

Required Qualifications: Considerable experience in journalism, advertising, communications, public relations/affairs, marketing and/or other related field. Considerable knowledge of public relations, communications, and marketing strategies. Considerable knowledge of data collection, evaluation, and reporting of program/plan effectiveness. Some knowledge of social media avenues and technologies for current emerging marketing and advertising. Skill in strategic planning, assessment, and organizational effectiveness. Skill in writing, reporting, and promoting plans/strategies based on independent research, interviews, document review, dashboards, and interaction across the communities served. Strong interviewing, writing, editing, and media “pitching” skills. Proficient skill in the use of a personal computer and current software applications including but not limited to Microsoft Office Suite (Word, Access, Excel, PowerPoint, and email), social marketing concepts, and other electronic technologies. Excellent verbal and written communication skills in order to write purposely and persuasively. Organizational and time management skills. Ability to handle confidential, proprietary, strategic, and other types of sensitive information and serve as a catalyst for constructive communication among various constituencies. Ability to research issues, provide solutions, and make appropriate decisions and know when to bring concerns to management.

Preferred Qualifications: Some experience in communications, public relations, and/or marketing in a higher education environment. Some knowledge of ODU and of the College of Health Sciences.

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