Coordinator of Strategy and Marketing, College of Health Sciences
- Employer
- Old Dominion University
- Location
- Virginia, United States
- Salary
- Commensurate with experience
- Date posted
- Jun 15, 2017
View more
- Position Type
- Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
- Employment Level
- Non-Tenured Track
- Employment Type
- Full Time
The College of Health Sciences at Old Dominion University is
accepting applications for the Coordinator of Strategy and
Marketing (full-time, 12 month) position. The primary duties of
this position include assisting the deans and chairs in strategic
planning, assessing organizational effectiveness, and tracking
progress and reporting on the accomplishments of the college’s key
strategic goals, objectives and action items. This position is also
responsible for researching, developing, implementing, and
assessing a focused communications and marketing campaign for the
entire college and its five schools and centers, through
cultivation of relationships with faculty, students, alumni,
parents, employers and friends. It serves as the liaison with
University Marketing and Alumni Relations peers, affiliated
partners, and other internal/external stakeholders.
Required Education: Master’s degree in journalism,
advertising, communications, public relations/affairs, marketing
and/or other related field OR a bachelor’s degree in journalism,
advertising, communications, public relations/affairs, marketing
and/or other related field and related work experience which equate
to a master’s degree in the aforementioned fields.
Required Qualifications: Considerable experience
in journalism, advertising, communications, public
relations/affairs, marketing and/or other related field.
Considerable knowledge of public relations, communications, and
marketing strategies. Considerable knowledge of data collection,
evaluation, and reporting of program/plan effectiveness. Some
knowledge of social media avenues and technologies for current
emerging marketing and advertising. Skill in strategic planning,
assessment, and organizational effectiveness. Skill in writing,
reporting, and promoting plans/strategies based on independent
research, interviews, document review, dashboards, and interaction
across the communities served. Strong interviewing, writing,
editing, and media “pitching” skills. Proficient skill in the use
of a personal computer and current software applications including
but not limited to Microsoft Office Suite (Word, Access, Excel,
PowerPoint, and email), social marketing concepts, and other
electronic technologies. Excellent verbal and written communication
skills in order to write purposely and persuasively. Organizational
and time management skills. Ability to handle confidential,
proprietary, strategic, and other types of sensitive information
and serve as a catalyst for constructive communication among
various constituencies. Ability to research issues, provide
solutions, and make appropriate decisions and know when to bring
concerns to management.
Preferred Qualifications: Some experience in
communications, public relations, and/or marketing in a higher
education environment. Some knowledge of ODU and of the College of
Health Sciences.
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